Advertising is like Health and Safety, once upon a time anything went and the claims did not have to even be true, you just had to get the public to believe they were true. It was Barnum, the worlds greatest showman who proved how gullible people were. When one of his exhibitions became overcrowded, he put a sign up that said to 'the Egress', people followed it and finished up outside on the street. Apparently not one of them complained. The snake oil salesman became a figure of disrepute and the phrase was used to insult/describe conmen. But like Health and Safety (and the present day crimes shown in some of the pictures and postcards in the forum..ladders of great height with no-one at the bottom, trams and buses with passengers on the exit steps, all those children standing in the road etc) advertising had to be controlled and made less interesting. If Dr Swifts advert was run today, the complaints would pour in from every quarter, male, female and etc (care with words there) and as for a cure for lame back and contracted cords, providing the complainers knew what they were Mr Clarke and his snake oil would come in for some heavy criticism. Although American TV can still put out adverts disparaging competitors products and even political opponents, but best of all are their medical adverts where after the good that the product can do has been specified a speed talker warns of all the side effects and dangers that could occur and always finishes with a reminder to consult your doctor if in any doubt. Please however keep these wonderful adverts coming, one pity however was that Mrs D, currently suffering with a sciatic nerve problem would not believe that I had been trained by Doctor Swift to carry out his cures. Nor did she offer to nurse the damage caused by the toe of her steel capped boot. At least the tears from my eyes have dried up and I am hoping to be standing upright in the next few hours.
Bob