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Great photo Stich, would I be correct that the building on the right is the "Piccadilly Arcade"entrance and that they are advertising the New Cinema to be built on New St. was it the Forum? Looks like you needed your Welles on in those days. Keep it going very interesting and enjoyable.
My official history of the ABC Cinema circuit, published by the British Film Institute, marks the exact site of the Forum on top of what was originally the Regent Hall of the Masonic Society. That was converted in the 1929/1930 period and was located with a street corner (Ethel Street) on the LEFT when looking at it straight on from New Street.
Yeah the Pickadilly Arcade was a cinema at one time and the old masonic building next to Ethel St. was remodelled to use as the Forum. It's funny but I never knew about either of these cinemas from forties onward and this is all news to me. I think the entrance to the Arcade was the entrance to the cinema. Maybe when you went downtown there was so much to see that you missed half of it.
Yes Rupert think the entrance was from New Street, as the arcade slopes down in line with the cinema layout. So the screen would have been at the Stephenson Street end. Surely this must be unique in itself, that a cinema was converted into a shopping arcade? Viv.
Tha arcade was built through the cinema, effectively following the centre of the auditorium down towards the screen. I don't know if there was an entrance from Stephenson St when it was a cinema, but it is possible.
I remember in the 60's there was a shop there on the left hand side as you approached from New St . It was a class shop it dealt in leather and suede, jackets coats etc , the man who appeared to be in charge very smart he had suit tie the lot. There was also a female there ,I couldn't say if there was a relationship between the two . One Thursday night after getting paid my mate went in to get a leather overcoat it was a maroon in colour , anyway this young lady sitting awkwardly on the chair fell apex over elbow onto the floor. The man in charge didn't look amused , me and my mate kept a straight face and carried on business. I'm sure Bob on here will remember that shop