We’ve had the focus of our holiday arrangements moved in the past. Today Covid may be restricting where we can go, but there may be some inspiration from the past in making summer fun. We’ve been there before.
In the 1940s the Brighter Birmingham campaign (as part of Bevin’s Holidays at Home) was successful across Birmingham with parks and recreation facilities put to full use and a rolling programme of events were in offer.
In the 1970s there were more attempts to get people to take holidays at home as foreign holidays started to bite into British tourism. Holiday camps were still an attraction but not for much longer as as our expectations were changing and the foreign holiday beckoned more and more people.
So what will we be doing this summer ? Do you remember those good holidays at home ? Can we draw inspiration from holiday history ?
Viv.
In the 1940s the Brighter Birmingham campaign (as part of Bevin’s Holidays at Home) was successful across Birmingham with parks and recreation facilities put to full use and a rolling programme of events were in offer.
In the 1970s there were more attempts to get people to take holidays at home as foreign holidays started to bite into British tourism. Holiday camps were still an attraction but not for much longer as as our expectations were changing and the foreign holiday beckoned more and more people.
So what will we be doing this summer ? Do you remember those good holidays at home ? Can we draw inspiration from holiday history ?
Viv.
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