“Heinz claims it is the first change to the butty booster's bottle design in 123 years.”
In 1984 there was a series of letters to the Times about the loss of the much loved French label on the HP sauce bottle. It used to contain the sentence "elle est absolument pure.” One of the letters was from EH Moore whose grandfather was the founder of the Company and who wished the old label to be reinstated in its entirety.
Letters went on to mourn the diminished size of the Officer and Indian servant on the camp coffee bottle, and asked if the Lion would disappear from the Tate and Lyle syrup tin. The secretary from Tate and Lyle then answered with a letter to allay the fears.