The Final Part
Chapter 6
The Last Hundred “Painful” Yards.
By now Morris and Jacombs had sold the cinemas off as I think they had cash flow problems, the new owners were Bryants the builders, who had actually constructed the Sheldon and possible the Kingston in the first place, now they owned them, it was obvious as time rolled on that they had only purchased them for property speculation, ( as old Tom said “they weren’t interested in running the old Bijou I mean Sheldon“) If I remember rightly the Government of the day had made it illegal for property developers to hold on to plots of land for long periods waiting for the price to escalate, if this was found to be the case the Government could confiscate the land, but if you had a legitimate business running on the site you could hang on until the price was right, and then cash in. So the Sheldon limped along, there seemed to be a problem getting films booked early so we were trailing behind and people had already seen what we were screening. There was also a certain amount of apathy from the cinema management which didn’t help with customer relations. I spent many hours and a lot of effort writing to various people in an effort to stave off the inevitable, the last few months were a bit miserable, it was in the winter and the oil for the boilers was being kept to minimum and on one occasion it ran out and we were having to wear cardigans under our suits because it was so cold, and advise the patrons of the situation before they got their tickets so that could go elsewhere instead of sitting in the cold to watch the film. The roof started leaking and the Chief put buckets in the roof void to catch the water, sometimes the bucket would fill up to quickly and topple over and you had water running down the walls in the balcony, all in all a sorry state. Bryants kept patching the roof up but it leaked somewhere else soon after. Closure came on the 26th November1977 and the last film was “Orca The Killer Whale.”
Over the thirteen years I had worked there I had in fact worked in the projection room, relieved in the kiosk and the pay desk, helped the ice cream lady, which reminds me of another amusing story, I used to help the ice cream lady in the stalls when it was busy, I would take extra stock down from the fridge room and stack it in the exit by the crush hall, and I would work with her and fill up the tray as it emptied, and I also had the paper money off her as she didn’t have enough pockets in her overall for all the denominations of coinage, then when the queue had finished she would do a lap of the gangways and serve anyone who wanted seconds or who hadn’t been to the tray. On this one occasion the tray was refilled and she was just about to sail off when she stopped suddenly and turned to me and said “the elastics gone in my knickers, and I don’t think I can make it to the toilets before they‘re round my ankles,” so I said “lets go into the exit and you can remove them” so we went into the exit and I held the ice cream tray while she got them off, “here” she said “you’d better have these and put them in your pocket, if I have them in mine and pull them whilst giving change I’ll never live it down.” So off she went and when she had finished I was waiting at the back of the stalls, and just as I was giving her the money, and her draws out of my pocket who walks in but Charlie Aston, well you might know It was me that never lived that one down for ages. One of the staff even sent me a Bamforths post card off their holidays where an usherette is asking a couple in the back row if this pair of knickers she has picked up is the young ladies, to which the reply from the young man is, no I’ve got hers in my pocket. Another little thing that happened several times to me, was when I worked in the Department Store you would be working away and you could feel someone studying you, you’d look round and a man and woman were having a quiet little discussion, and then the lady would come over and say “excuse me, can I ask you a personal question, do you work at the Sheldon picture house?” to which I replied “yes,” then off the lady would go and say to her husband who was standing there looking fed up, as men do when dragged around shops, “ there you are Fred, I told you it was him, I was right.” To continue the list of jobs, I had worked on the front of house, been an usher, changed the interior publicity material, bumped cars in the car park over to let others out that were blocked in, unblocked the toilets, changed spent light bulbs, but no, I never did paste up the big poster that stood on the front facing up and down the Coventry Road. (It might have been a 48 sheet? I’m not sure.)
After the last night all the projection and sound equipment was stripped out, I had some seats and other odds and ends, but we’ll come to that later, the building was boarded up waiting for the demolition company. On one occasion the former 2nd operator and I had a wander round one Sunday evening and of course the inevitable had happened, someone had broken open one of the exits, so we got a couple of large torches from our cars and ventured inside, whoever it was had gone so we made our way to the switch room and thankfully the electric was still connected so we put on one or two lights discreetly and started to wander around and reminisce about the good old days, like when one projectionist hadn’t rewound the last reel of the Three Musketeers and when he took the change over the characters were upside down and riding backwards across the top of the screen and of course no sound, we stopped in the balcony and it reminded me of the time during a re- run of the Sound Of Music that a patron came out and said “it’s the scene where Maria goes back to the abbey and we haven’t had the ball room scene and the intermission yet !!!” the operator had missed a reel out. Although it was winter time we were in the middle of a mild spell, by now all the windows in the balcony were broken but as we stood and talked you could see our breath hang in front of our faces, it was one of the most weird experiences I have had, my colleague made the comment that it was that night that the building died, we carried on upward, looked in the projection room, just a lot of old wires hanging out of the conduit, and a couple of old arc lamps from when the building first opened, my colleague told me a story about the Chief operator who was employed there when he first started, he was a bit of a keep fit fanatic and on one occasion he decided to do some exercises standing between the two projectors, he used the back of the arc lamps to raise himself up and down on, what he didn’t realise was his weight had slightly moved the whole assembly round on its base, then the phone rang and it was Charlie Aston who said “what’s the matter with the film it’s shining on the clock,” our last stop was the roof, and it isn’t until you look across the vast expanse of roof that you realise just what an area of ground one of these picture palaces take up it’s like a football pitch so you can see why they are valuable for the price of the land they stand on. We were just about to retrace our steps back through the hatch when my colleague said “hey there’s a dog looking at me !” then a voice rang out “come quietly its the police” so down we went to the lounge area where they frisked us and there was the site foreman who they must have fetched out of the pub to let them in as we had closed and secured the exit behind us, he wasn’t impressed ‘cause the beer he’d left was getting warm, it appeared that someone had seen our silhouette on the roof skyline and dialled 999, I had still got my old staff pass to identify myself, and so they read us the riot act about trespass and told us to go away, or words to that effect. Well when we got outside you couldn’t believe it, there was two paddy wagons, three police cars, plus dogs and their handlers, all for us two, my colleague said “I hope they don’t stop me and look at my mini van because I’ve got a bald tyre on the nearside back, off we went home and fortunately we didn’t hear any more about the incident. On one of my journeys home from work in town I thought I just call and see what was happening, as I passed the front
it all looked very much the same, so I pulled around the back onto the car park and the sight that greeted me was only the beginning of things to come, the oil tank for the boilers had gone, and the back wall where the horn chamber was housed behind the screen was just a gaping hole, and the beautiful festoon screen curtain was hanging at a crazy angle and flapping about in the rain and the wind, there were a handful of children messing about on the heap of bricks and as I stood looking at this very sorry site one of them came over to me and said “ you used to work here didn’t you, you used to be inside where the films were, not outside with the servers” (meaning foyer area, tickets & kiosk) “yes” I replied, “that’s right son” and with a tear in my eye I got back into my car and drove off home to tea. On another visit to the site which I told my wife would only take 30 or 40 minutes, I assured that I would be back prompt for my dinner as I was only going to take some photographs and to see what the current state was, while I was there I was asked by someone visiting the area also taking photographs if I knew anything about the cinema, so we went back to his car which was parked across the other side of the Coventry Road in Horseshoes Lane, leaving my car parked in Lyndon Road alongside the half demolished cinema, well doesn’t time race by when you are having fun and a chat, by this time an hour had elapsed and my wife was getting a little concerned, and you’ve guessed it the dinner was going down the pan along with what was left of my already tarnished reputation. She did no more than hot foot it round to the site and got the Irish chappie to stop his work with the ball and chain because she was convinced that I’d fell somewhere inside and was lying there under a pile of rubble, because, as she said in fear and trepidation “look his car is still parked in the road and he should have been home 30 minute ago and there’s no sign of him,” (seen to many films) so all work ceased while the labourers and the crane driver manhandled her over the rubble and up what was left of the balcony staircase, by the time they had reached what was left of the balcony I had finished my chat and got in my car and headed off for home, as June looked out of the wrecked side of the building she said to the navvies “Oh his cars gone,” so they helped her back down to the ground her best coat covered in dust, and her high heels scratched and dusty as well. By this time I had docked at home, realised what must have happened and took off back round to the cinema and met madam marching purposefully along the pavement on her way back home with a face that could have stopped traffic, but after a few minutes we had all made up and went back home to a cheese sandwich as the dinner was done to death. (Like I nearly was) When the contractors exposed the large girder that spanned the building for the main balcony support, this held up proceedings as it took some torching to cut it up for removal, but eventually the site was cleared, in fact some of the cinema still remains there as they used a lot of the brick in a gobbling machine and then used it for hardcore on the site. The site became another bog standard supermarket development, and where the car park and some houses next door were, the supermarket now stands, and where the cinema building was is the supermarket car park, so now you can park your car in what was Charlie Astons office, the foyer and auditorium.
History.
Sheldon Cinema Opened 10th October 1937.
Opening Film THREE SMART GIRLS starring Deanna Durbin.
I started working part time there in 1965.
Mr & Mrs Charles Aston died 13th September 1970
In a car crash.
Bomb planted in the cinema balcony 30th July 1974
(Thought to be one the IRA had left on their way home
To the airport after setting bombs in 3 city centre cinemas,
Fortunately it didn’t go off)
Closed 26th November 1977.
Final Film ORCA - KILLER WHALE.
Finally below is a copy of an “obituary” written by a resident Bob Vickrage
This was printed in the resident’s magazine.
THANKS FOR THE MEMORIES.
So they finally did it then! Rolled up the silver screen, locked the kiosk and invalided the usherettes out of service. No more drinks on a stick, no more popcorn, and no more Saturday matinees. They’ve boarded up the doors of the old Sheldon Picture House and left it with that “seen better days” look and gone to that cinema employee’s rest home to fade away gracefully.
For a movie freak like me, closing it down was like a relative dying, only I wasn’t invited to the funeral. It didn’t leave a will, just a store of happy memories. In this age of quick profits I suppose it would have been too much to have hoped that someone could have kept the projector turning a few more weeks so that the old Sheldon could have closed its doors after the Christmas holiday when it would have been bursting at the seams with children hooked on Bambi, or the Jungle Book. Instead it went down all hands lost, under the weight of Orca - Killer Whale! Those dumb actors will keep working with animals.
I saw Robert Newton roll his eyes through Treasure Island there, and Mario Lanza burst his tonsils in the Great Caruso there, John Wayne and John Mills both won the Second World War there - it’s true, I saw them do it. Richard Todd died twice there in my youth, on Glynis Johns’ bosom in Rob Roy, and in the Sacred Heart, remember that one? Roy Rogers, Hopalong Cassidy, Rin Tin Tin and Lassie, The Marx Brothers, Flash Gordon, and the original Batman all played their part in shaping the world I thought really existed, where good always triumphed over evil, where you knew who the good guys were because they always rode white horses and the bad guys wore black hats. A world where you respected your heroes enough to sit through the soppy bits where there was a girl involved who kept slowing down the action by getting upset or captured.
Do you remember how you still kept on going, even though you had to meet a stiff haired young lady in the back row? She always wanted to watch the soppy bits and sent you off for ice creams when the action started. When the curtain fell she rushed you off to the “Seagull” for fish and chips, and the last of your money went on bus fare which left you walking home reliving Rock Hudson’s roll in King Of The Khyber Rifles.
I’ve danced, swinging on lamp posts all the way to the Wheatsheaf in a vain attempt to duplicate Gene Kelly’s Singin’ In The Rain, and actually queued to see West Side Story for the umpteenth time.
I hadn’t been so much in recent years, a house, family, and inflation saw to that. The last time was to see the Slipper And The Rose with my daughter. The old Sheldon was cold and had lost its magic, so they’re going to pull it down to make way for another supermarket and offices, (they’ll be as empty as the Sheldon of late no doubt) another architects dream designed with Lego to scale then constructed to size in concrete with all the necessary doors and windows for writing on with spray cans. You know, I don’t know if you have noticed, but even though its been empty the Sheldon hasn’t been subjected to vandal art in the way that National Centre House has for instance. Architects take note.
Well goodbye Sheldon Cinema, thanks for the memories, and if I could write your epitaph it would read:-
So now you’ve empty seats,
You gave much pleasure to kids both great and small,
But you can rest in peace at least,
They could have turned you into a Bingo Hall.
Bob Vickrage.
And as for me, well because I thought I would never find a job in the Cinema Industry again I went on to showing movies at home on an old Eumig projector initially in the front room, with two cinema seats mounted on castors, that is until the wife said “how much longer are these curtains going to be closed people will think we’ve got a funeral here every week.” But to be fair and joking apart, it was a lot of work setting it all up and then having to put all the equipment away afterwards, so I constructed a permanent purpose built cinema which we called The Palace in my back garden with twelve cinema seats from the Sheldon balcony, the proscenium arch and colour scheme is similar in design to the Sheldon. The official opening date of The Palace was January 1979 and the first feature was Hannie Caulder on super 8, and from then until now we have regular twice monthly film shows for friends and film enthusiasts, also we run regularly for our own enjoyment, no phones or adverts to interrupt the film, and I went on from super 8mm to 16mm and then to video projection (DVD). Just after this was all up and running in February 1979 I got a job as Manager of the Warwick Cinema in Acocks Green Birmingham, and I left the department store, but that’s another story and another thirteen years of working in the movie business, ending up with the dubious title of being the last single screen suburban cinema manager in Birmingham.
THE END.
Regards Chris B
Post Card sent to me (you know why)
June In The Balcony (sheldon)
Palace Cinema Screen End (1)
Palace Cinema Screen End (2)
Palace Cinema Rear Wall & Entrance