The only News Theatre I knew till 1960 was at 56 High Street near the corner of Albert Street with a Pub on the corner and was owned by Movietone News from 1932 and run by Joseph Cohen (Jacey) before then it was the Oxford.
If anyone knows the name of the Pub it would fill a gap in the old memory bank.
I know we use to get there on the No6 Tram which ran up Dale End.
Sorry I do not know the name of the Pub, but this cinema (amongst others) was owned by my family business Jacey Cinemas Ltd. that no longer exists. Anyone interested in learning more can find my webpage devoted to the 'History of the Jacey Group' that included Jacey Cinemas, this was created by my late Grandfather Joseph Cohen (I am the last surviving Director) Please have a look at my website: - https://www.jncohen.net/JaceyGroup/JosephCohen.htm
Interesting to note Phil, that's 73yrs ago today!
The other version of The Picture House 56 Lozells Road. I don't know which was the first or second, but the original was opened in 1911,it was rebuilt in 1922. It was completely destroyed in an air raid on July 28th 1942 when the manager Lionel Jennings who was on fire watch was killed.
I thought the Mayfair was in College Road which is Kingstanding ie not Erdington.The Mayfair Erdington