I think these adverts tell us a lot about the store's success. Obviously Mr Norton (or should I say Arthur, as he's family Wendy!) knew his market and the last advert seems to be appealing to customers much further afield. The helpful map makes sure potential customers are in no doubt as to how to reach his shop. I wondered if he thought he could persuade city shoppers to take the trip out to his shop? Despite being handy with a sewing needle, I had to look up a couple of the words. For those, like me, who are a bit hazy on 'nainsook' and 'long cloth':
"Long-cloth is a plain cotton cloth made in long pieces which in the early 1900s was used principally for underclothing. Nainsook was a fine, soft-finished white cotton fabric with a polish on one side and lighter in weight than long-cloth".
You have some smashing evidence of your family's business Wendy. I enjoy trying to work out the background to these adverts. Viv.