I'll answer your post in a while, but first....
I think the time has come to tell the story of the two most important men in Midland Red’s history – Chief Engineer L.G. Wyndham Shire and traffic manager O. C. Power.
It is said that these two men disliked each other with such intensity that even lowly clerks from their respective departments risked instant dismissal for straying into the office corridor of the other’s – yet their dynamic personalities are what put the company in the position it once held – the largest bus operator in vehicle numbers outside of London Transport, and one whose area of operations stretched from Shrewsbury to Banbury, and from Hereford to Leicester.
Loftus George Wyndham Shire was born on January 3rd 1885 at 82 Norwood Road, Norwood, Lambeth, Surrey.He was the fourth of six children to Robert Walter Shire (1845 - ?) of Gurteen, Castlecomer, Co Kilkenny, Ireland, and Caroline Josephine Amelia Queely (1853 - ?) of Dublin, Ireland, who married in Portsea, Hampshire in 1879. In the 1881 census, the Shires were living with Caroline’s mother Emily Jesse Queely whose occupation is shown as ‘Income from dividends and returns’ at 1 Waverley Villas, Waverley Road, Southsea, Portsmouth. Robert Shire’s occupation is ‘City Manager of the Investment Registry and Stock Exchange Limited’, so I think we can deduce they were a fairly wealthy family.
By 1891 the family, now including Loftus Shire, was at 20 Avenue Road, Croydon, Surrey, and in 1901 they were at Willow Grange, Half Moon Lane, Camberwell, London. Robert Shire’s occupation is given as simply ‘Secretary of public company’ in these last two documents, so the family retained its position and wealth. Loftus George in 1901 is a ‘Clerk and civil engineering pupil’ and in November 1903 he became a voluntary sapper in the army, rising quickly to become a Lieutenant Corporal after 13 months, a full Corporal 11 months later and a Sergeant in July 1906.
In March 1908 he enlisted into the newly formed London Division Electrical Engineers and became Company Sergeant Major four months later. He is known to have re-enlisted for a further year in February 1909, but what happened after that year is a slight mystery.
By then he had been appointed manger of the Deal and District Motor Omnibus Co, so may well have only been a part-time soldier from 1907. He remained with the TA until 1916, and although he signed general service papers to say he was prepared to serve abroad at the end of February that year, in March he was demobilised.
By then of course he was in Birmingham as Chief Engineer to the BMMO Co, having come with the return of motorised bus operation using Tilling – Stevens vehicles as has been detailed already, his residence at that time being at 233 Hagley Road, Edgbaston.
The 1920 electoral roll shows him at 331 Hagley Road, the first house north-west of Hagley Road station on the Harborne railway branch, lodging at that time with George Granville Clarke and his wife Ethel May Clarke nee Lewin (who was from Leicester and had previously been married to a John Lindsay Wood).
Clarke became a traffic manager with the Potteries Motor Traction company, obviously living away from home, as on his death in 1926 he was buried at Berkswich parish church, Baswich Lane, Weeping Cross, Stafford. L.G.W. Shire and the widow Ethel Clarke married in 1928 and remain together to this day (see later).
I am not going to detail Shire’s bus designs here, suffice it to say they were the ‘rocket science’ of the day culminating with the REC (rear engined chassis), the forerunner of most bus design today. He was a difficult man to work with, feared and at the same time respected by the men under him, but one whose stubbornness and eccentricity finally got to his superiors, and he was retired at the very early age of 55 in April 1940, and the death of his wife Ethel from cancer in 1947 must have come as a devastating blow to him. She had been at the Astoria Nursing home, Llandrillo yn Rhos, Colwyn Bay at the time and was buried at St Tudno’s Church, Llandudno. It is understood the couple often holidayed in that area.
L.G.W.Shire remained at 331 Hagley Road, a difficult and unapproachable man who was often seen leaning on his front gate ‘watching his buses go past’. It must have pained him greatly when his successor, Donald Sinclair, has the ‘SOS’ emblems removed from the bus radiators, replacing it in some cases with ‘BMMO’ badges.
The great man died of dementure at the end of January 1963 at Rubery Mental Hospital, his home for the last few months of his life. His death was registered by James Lindsay Wood, Ethel’s son by her first marriage, and at his own wishes his body was cremated and his ashes interred in the grave of his wife Ethel (who for some unknown reason he called by the pet name of ‘Peter’) in Llandudno.