Miss Selfridge started up in 1966 in London, then in 1967 spread around the country. They were concessions located within department stores. They later opened up some independent high street shops too. I remember both the Oxford Street concession and the Lewis's store ones well. Although aimed at teenagers, their prices were a bit higher than other clothes shops. But the designs were good. Seem to remember the Lewis's store painted quite dark inside, like many of the high street boutiques of the time. In fact I guess it was trying to be a distinct boutique within a departmental store to attract younger shoppers. For Lewis's at the time it must have been quite a brave move as their other departments were pretty traditional. I expect the 'Selfridge' name was the aspect that appealed to them. Viv.
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Selfridges in London belonged to Lewis's. Lewis's central buying was situated alongside Sefridges store in Duke Street.