My grandmother, Annie, owned The Misses Williams with her two sisters. They had another shop in Handsworth. When Ethel died in 1924. Annie and Nellie bought her share in the shops. They were as you say ladies and children’s outfitters and also haberdashers.What an interesting thread. My ancestors Nellie, Ethel and Ann were ladies outfitters according to the 1921 census with a shop (The Misses Williams ? ) in Icknield Street. The census says no 112 which matches a 1956 Kelly's directory entry listed in this thread.