Harvo Malt Bread

[mikejee]

The internet gives the following information:
"Harvo" was a brand of malt loaf which was made at the company's bakery at 257 Lawley Street, Birmingham until the company went bankrupt in 1973. In some areas, the name Harvo or Harvo Loaf is still often used to describe malt loaf, regardless of the brand.

 

[ER Allen]

I never had Harvo, but I do remember my Mum buying Hovis Bread, which is made by RHM. They also make a few other items I remember, and still use myself: Atora suet, Bisto gravy browning, Robertson's marmelade, and Sharwood's curry powder and chutney. Can't seem to get Hovis anymore, am trying to find a recipe for it.
The Two Ronnies had a spoof of the original Hovis TV advert:

 

[linbin]

My late husband worked at Harvo,s His name was Allan Williams he would bring one home most days. It was sad when it closed due to the new roads

 

[mw0njm.]

 

[NOTSHARP]

For those of you that enjoy a fruit loaf, if north of the wall, try a Selkirk Bannock.

They are good.

Steve.

 

[ER Allen]

I never had Harvo, but I do remember my Mum buying Hovis Bread, which is made by RHM. They also make a few other items I remember, and still use myself: Atora suet, Bisto gravy browning, Robertson's marmelade, and Sharwood's curry powder and chutney. Can't seem to get Hovis anymore, am trying to find a recipe for it.
The Two Ronnies had a spoof of the original Hovis TV advert:

I found this from Birmingham Museums Trust: Hovis' managing director giving a pep talk to staff, 1935.

 

[JohnCCD]

When I was a student I spent 2 summers working at Harvos. It must have been 1974/5 . I'd always liked malt loaf but it was a few years before i could ever eat it again. One job was pushing the dough down into the tins with your fists on a conveyor belt. The tins would get burnt bits stuck to them which would cut your knuckles. The oil would get in the cut and make it bleed. If there was too much blood on the dough you had to do it again.
I heard that one year they bought a huge job lot of cheap fruit. Eventually it started to go mouldy and got maggots. They used the mouldy stuff after spraying it but had to sell the maggoty fruit to a sauce factory. Happy memories!

 

[Stokkie]

I never had Harvo, but I do remember my Mum buying Hovis Bread, which is made by RHM. They also make a few other items I remember, and still use myself: Atora suet, Bisto gravy browning, Robertson's marmelade, and Sharwood's curry powder and chutney. Can't seem to get Hovis anymore, am trying to find a recipe for it.
The Two Ronnies had a spoof of the original Hovis TV advert:

Hovis bread is still in business and a British brand sold by Waitrose and Tesco and others.https://www.hovis.co.uk


Harvo isn't made since the 1970s, but Soreen another malt fruit loaf is widely available.