I believe that's the shop that was either a bike shop or maybe a second-hand shop around 1953/4, from where I had my first two-wheeler (that I was hardly ever off for the next many years!)
It was quite an event, as by then I had outgrown my 3-wheeler Gresham Flyer (with an actual boot on the back that you opened with a handle 'just like Dad's car had') which I still whizzed around on all the same.
I had a friend who lived just round the corner from there in Greenfield Road in one of the houses that were later replaced by the 2-storey row of flats that run the short distance from there to Margaret Road. His mum had been on the lookout for a tricycle for his little brother, and it was arranged that my mum and I would go there one morning and he could have my trike and then we'd go just round the corner to that Vivian Rd. shop 'to see what they might have'
It must all have been set up in advance of course, as I'd otherwise never have let my 3-wheeler out of my hands! I'm still not exactly sure why I agreed, lol, but I was told that there would be a special surprise after. I suspect that Mum must have spotted the bike in that shop on our daily walk to/from school at St Peter's, and popped-in one time to have it put to one side for us to collect. Oh how grand I felt to be a big boy riding a big boy's bike home!