AJ Nortons was started by Arthur James mother, Caroline Harrison. Her husband, John, a glass cutter from Osler's, was sick so she started repairing and making clothes and doing boot repairs at home. Her son William Thomas developed the business and did the move to Key Hill, starting with one shop, later expanded to the next door unit and a warehouse. WT had a younger brother Arthur James who developed the business with the help of his wife Emma Yates, following WT's early death from pneumonia after a visit to Snowdonia. Emma would sell in the shop right up to the day she gave birth to each of her 7 children.
Business thrived hence the semi-detached villa in Handsworth Wood and later to the Grange at Stoke Prior, travelling in by train.
AJ died of a stroke in 1917 with the business carried on by his four sons.