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Alex,
my Father used to sell Masons pop in his shop (which is why I still have the bottle opener above) but he also sold 'Sno Sam' bleach (it had a logo of a snowman with a red hat on the bottle). He told me that the bleach was also made by Masons but in order to avoid the risk of someone quaffing a glass of bleach from a bottle labelled 'Masons', the name was changed to Sno Sam, being Masons backwards.
I often wonder if he was 'spinning a yarn', perhaps you could shed some light!