Lloyd
master brummie
I also had a Kit-Kat that was all choc., and no biscuit.
Maggs
Read this! https://www.marketingmagazine.co.uk/news/783603/Marketing-Mix-Well-call---Kit-Kat/
Why are things today not as good as we remember? Simple. We are all being conned.
Anything to make the product cheaper, to sell at the same price, increases the profit for the manufacturer.
Cheaper wrapper, filling, coating - and less of them, too.
Just like £1 used to = 240 pennies, from 1971 it's only 100. That conned a lot of people.