I thought Pershore Road, too - somewhere in the region of Hazelwell road or Ivy road.
As an aside:
The first Launderette was opened on April 18th 1934 in Fort Worth, Texas by J F Cantrell. He called his establishment a Washateria and installed four electric washing machines in it. He charged by the hour for their use. The first self-service launderette was opened at 184 Queensway, London on May 9th 1949. It was operated by Bendix Homes Ltd. and equipped with their coin-operated automatic machines. This was also the first Laundromat in Europe.
I see this one is a Bendix, too.