Hi Col
thanks for your input.
Yes you're probably right about it being a family member.
Although I've realised I've made a mistake!
Whilst I have recently inherited a huge collection of photos from an Aunt, this actual photo came all the way from the USA!
As this lady (a distant relative) is still very much alive I'd rather not disclose her details without talking to her first.
She sent me the photo as she knows my passion for our shared heritage, unfortunately though she has no idea who it is.
Very frustrating but I uploaded it to here with the faint hope a relative may recognise their grandfather, great grandfather or Great uncle etc.
Her father was William David Palmer (it's not him) b. 1898 Birmingham. d. 1952 British Columbia (I just noticed him on the post from Shera).
Thanks again and I plan on contacting the North Staffordshire Regt museum and will see where that takes me and I will post if I make any progress.
Andrew