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Surprised to see a recruitment drive for women drivers in 1946. Was there a shortage of male drivers ? Was it because women proved to be capable and reliable during war duties ? Viv. Source: British Newspaper Archive
However, unlike the 1920s, the late 1940s and 50s were periods of sustained economic growth. The post-war reconstruction effort made the need for an expanded labour force urgent. In the late 1940s, the government launched campaigns to encourage women to enter or stay in the labour market, and encouraged the migration of workers from (former) British colonies to fill the labour shortages.
