Last & Gregory first appears in the directories at 26 Hylton St between the 1915 and 1921 editions (the latter could refer to 1920 depending on when survey was taken). In 1915 number 25 Hylton St was occupied by James Swann, manufacturing silversmith, and the firm is not listed elsewhere. Neither is any Jewellery firm named Last. But in 1915 there was a firm W.A.Gregory & Co, dealers in jewellers requisites at 49 Vyse St, which had disappeared by 1921. 49 Vyse St is on the corner of Hylton St. W.A.Gregory were at number 49 from the 1912 edition, In the e1910 edition they have disappeared , but there is a William A.Gregory, merchant listed at 50 Church St. William has a telegraph address "Gregorian", whereas W.A.Gregory & Co has a telegraph address "Gregorian Birmingham".