• Welcome to this forum . We are a worldwide group with a common interest in Birmingham and its history. While here, please follow a few simple rules. We ask that you respect other members, thank those who have helped you and please keep your contributions on-topic with the thread.

    We do hope you enjoy your visit. BHF Admin Team

Holbrooks Sauce factory Ashted

Astoness

TRUE BRUMMIE MODERATOR
Staff member
the vats at holbrooks were badley damaged during the raids of 1940 in which sadly one worker was killed while fire watching ..since the early 50s holbrooks has been gone from ashted....

astoness
 
Thomas Carlyle came to recuperate in a house which was on the site of what became Holbrooks general office at the factory , according to a booklet published by holbrooks just after the war. Originally the firm was Tompson, Berry & Tompson , later renamed the Birmingham vinegar company. W.D. Holbrook was merely the Manchester rep. however he mde a special sales effort for a new sauce and ended up taking nearly half the total orders for the sauce. In a sales meeting about 1880 it was said that "Holbrook's sauce orders are amazing" On a whim the M.D. (or whatever he was called then) ordered labels for "Holbrooks Worcestershire Sauce". Later all foriegn orders , which were a large percentage of the ntotal, were labelled Holbrook & Co, or a varient, although apparently this name was never registered. however holbrook had a disagreement with the firm and left it. There was a court case that Holbrook lost, and the judge allowed the company to still use the name, even though he was no longer with them.
Younger people will probably not know the name, in the same way as they will soon wonder what "Rowntrees" or "Frys" were.
Below are two representations of the factory in 1871 and 1940 and athe vision of Manzoni of the redevelopment of the area. The Holbrook factory was to be at the road junction. It shows that Manzoni wasn't just rubbish at city centres, but was absolute rubbish at factories.
Mike



s_vision_of_holbrooks_after_the_war.jpg



Holbrooks_1871_and_1940.jpg
 
Back
Top