I wonder if it is the same firm, wrongly transcribed if the census writing was poor, begns with the right letters? Don't have 1911 access so can't look, maybe someone else could though?
My great-aunts had 4 big trunks in their attics in Station Road, full of old clothes and material, sadly it all went when they moved out,or I think it would be interesting to see now - again, I never took much notice of it as a youngster, mores the pity.No idea what happened to the trunks though.
Sue