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Atora Beef suet

O

oldbrummy

proper brummie kid
My wife and I were talking about our early days in Brum and the Ox dawn cart that went around the shops delivering some product like OXO or Beef Suet Would Phil maybe have a pic Cheers from Aussie Old brummy..
Forgot to say.2Oxen pulled the cart. Cart was like an old Western covered wagon and the oxen has long horns
 
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Hi oldbrummy


I certainly think it has been a long time since the street of Birmingham last saw an Ox drawn cart, unless it was some sort of an advertising gimmick. I have never seen a photo of such an event and I would think in reality the last time it could have been seen would have been before the camera came into everyday use. Nevertheless I will keep my eyes and ears open and have a look around and see what I can come up with.
 
Hi Oldbrummy - it could've been Bovril. They used oxen in many of their adverts. Claimed it contained prime oxen beef. Viv.
 

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A short time ago I started a thread r2 oxen pulling a covered wagon in Brum around 1937/8 I cannot find this thread and if someone can tell me how to find I will be pleased
Since then I have been thinking about it a bit more and the name Atora Beef Suet rings a bell.Maybe this was the advertising on the wagon Does this help Cheers oldbrummy
 

Was it something like this?
It is believed that the name "Atora" was derived from the word toro, the Spanish word for bull. This was clearly linked to the fact that suet comes from beef cattle. In fact, between
bullocks.gif
1893 and the early part of World War II, Hugon used this very fact to publicise the brand. Atora suet was transported around the country in colourfully painted wagons bearing the Atora name and pulled by six pairs of Hereford bullocks. It was known to be one of the best publicity stunts carried out by a British firm in its time - long before 'the marketing concept' was officially discovered! Later the wagons joined the famous Chipperfield's Circus and took part in parades up and down the country.
 
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Old Brummy

I couldn't find a photo of the Oxcart in Birmingham, but I found a copy of the advert and a copy of the real life cart in Yorkshire c1930
 

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Going off thread slightly. My Wife decided to make stew with dumplings some years ago which ended up nearly poisoning us, turned out the Atora suet was over ten years old and had definitely gone off :)
 
My mother used to buy Atora to make suet puddling which I loved as a child - I wouldn't now as I don't eat meat or meat products.
 
Many thanks to a all of you who found the time and made the effort to send in those really pictures old brummie
 
Yes Owonjm stonian;;;
Matter of fact we was discussing this the other day my wife and myself because my wife was on about my
My mother making her dumplings she said they was lovely and my wife could not make them the same way
by using the ordinary flour , that was mom secret the the Atoria mix and we was only saying do they still sell
Today, my mother was a great cook as she came from the cateuring family of jelfs,
when i go into worc there is a catuering van there whom makes and sells the dumpling nice and hot
He charges a pound each but they are large ,i always stop and get a couple to eat whilst walking around worc city
Great stuff ; best wishes Astonian;;;;;
 
Yes Atora shredded beef (boxed) is used here in Christmas puddings. There was a time when beef suet could be purchased from a good butcher, but as so many butchers have closed down now I guess it would only be specialist butchers who sell it. There is also an Atora shredded vegetable suet which contains 85% vegetable oil, whereas the beef is 85% beef. (So it says on the box:D )
Likewise tripe and other old fashioned meat products - is only obtainable in a specialist butcher: try asking for them in a supermarket! :grinning:
The problem, nowadays, for folk who have always prepared and cooked their food is that supermarkets are gradually moving towards a very high percentage of prepared and ready cooked meals.
 
I agree. I go to a brilliant butcher - bought some oxtail from him to slow cook this week. Haven't seen tripe there but he might well get it if asked.
Sorry that is off thread.
 
Astonian said:
Yes Owonjm stonian;;;
Matter of fact we was discussing this the other day my wife and myself because my wife was on about my
My mother making her dumplings she said they was lovely and my wife could not make them the same way
by using the ordinary flour , that was mom secret the the Atoria mix and we was only saying do they still sell
Today, my mother was a great cook as she came from the cateuring family of jelfs,
when i go into worc there is a catuering van there whom makes and sells the dumpling nice and hot
He charges a pound each but they are large ,i always stop and get a couple to eat whilst walking around worc city
Great stuff ; best wishes Astonian;;;;;
Click to expand...
Alan, I was wondering if you could give the place where the catering van serving dumplings is in Worcester. Thanks
 
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