Art Deco design started in France after World War I and spread internationally from the 1920s through the 1930s. Wikipedia tells us it combines "traditional craft motifs with Machine Age imagery and materials". With it's use of rich colours and ornamentation, we get a sense of luxury and glamour. But the style also suggests technological progress through the use of bold geometric shapes. Strangely, there seem to be relatively few Deco buildings around Birmingham compared with the volume of Victorian examples. I'd have expected architects of the 1920s/30s to have been eager to incorporate the style into their factory, office, shop and public building plans to demonstrate the City's modern ideas. So let's see what we can uncover. Maybe less new buildings were commissioned during that time, or maybe we just need to work harder to detect the Deco influence in the buildings that were built. Two obvious Deco designs in image 1 and. 2 below are the Gem Building on Hockley Hill and The Times Furniture building (now Waterstones) on High Street.
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