He gained a sale the day that my grandmother took me to Lewis's (I remember it well). I never got the hang of it myself, although my Dad tried to show me how it should be done (he must have been quite a talent back in the 30s!).Returning to the Toy Department on the 5 th floor. My title refers to the fact that for at least a year apart from management I was the only male on the counters.
The one major attraction on my watch was the magnificent 8 foot by 8 foot demonstration model railway. All items on this were Triang models, including the overhead cables. However, despite its attraction its permanent running couldn’t be guaranteed! Although there were many signs requesting people not to touch, frequent little fingers had to ‘play’ with the display. Such signs were produced by the publicity/ display department and as I recall had to be authorised by the Department manager.
Eventually a decision was made to offer the layout for sale and I believe it went to somewhere in Alum Rock or Ward End area. The display department came up with a smaller display which would fit into a simpler counter set up. The majority of stock was Triang. At Christmas one of the best sellers was the Lewis’s own clockwork tinplate train set, which was ‘O’ gauge, which was aimed at the young child market. It was also the time when the Scalectric racing system became a great hit on the market. We sold the box sets, track and various cars.
I was lucky because I could go with Mr Turner to the Grand Hotel once a year to the Midlands Toy show. Additionally, I was taken to a major wholesaler I believe was in Rae Street.
For the Christmas in 1964 I was appointed section supervisor with an increase in pay, as I wasn’t getting any commission. Apart from the normal staff the team was increased considerably, including demonstrators, who were employed by certain manufacturers to boost the sale of there items, but worked on a commission only basis. Quite often they were University students on their Christmas break. One demonstrator who stood out was the British champion Yo-yo expert who offered to show off his skills at various intervals through the day ( name slips my memory).
Another ‘attachment’ to the department was the Photo me booth and I was shown how to fix the problems with it such as photos failing to appear etc. But one I couldn’t fix was when people paid their money and were not prepared for the flash! Many test photos went into the bin which captured me making adjustments!
Apologies for the randomness of my posting, I am trying to put on paper my memories. When I have conjured up some more of my recollections, I will add to my postings. Until then Happy New Year to all for 2025.
This could have been when Early Closing Day was abolished. Shop staff were entitled to a half day off each week to be determined by the local council. In Birmingham this was Wednesday afternoons. When this was abolished shops had to set up new rotas for staff with time off.Overtime was usually paid for working on Thursday evenings, which I recall was the late night shopping night. No doubt someone has a bette memory than i. I do recall that at some time all staff had their working week reduced, which meant that a new Rita was drawn up , offering days off, which alternated to Wednesdays, Saturdays and Mondays. This change made a wonderful difference to us all.
I had some Chad Valley toys and think that one of them was a tricycle. I can't remember the toy department but I was taken to see Father Christmas there.I must mention one important local toy manufacturer who probably achieved a great deal with child development. Chad Valley Toys of Harborne were the makers of a variety of soft toys and teddy bears. They also produced many games. I will leave this particular thread open to others who would know much more about this wonderful company than I .May be this item will spark some memories?
Returning to my personal memories, I was moved from my dream job in the New Year of 1965 to the Lino Department. I made the decision to leave Lewis’s ending my 4 year career working for a marvellous institution!
Lovely to look at great memories revived and prices as well . Great post.These might spark some memories of Lewis's toy department in the 1960s.
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Source: British Newspaper Archive
Thanks for these. What a lot went on!These might spark some memories of Lewis's toy department in the 1960s.
View attachment 197915View attachment 197914View attachment 197913
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Source: British Newspaper Archive
They knew how put on a great show back then the kids would love this now . They were i think happy and great times.Thanks for these. What a lot went on!
I think Lewis's put the presents into age groups which was good.Thanks for these. What a lot went on!
It seemed more magical and a lot of thought and care was involved.As I recall, very much so. They certainly knew how to do it and it was the ‘place to go’.
Clever marketing, and for those who visited Father Christmas and the grotto, whether they paid for a present, or just wanted to walk through the experience discovered that when they came out of that attraction they were ‘delivered ‘ into the Toy Department!
That is a very interesting story. You mention paternoster lifts - I worked in admin for Otis Elevators in the late 60s/early 70s and we were taken to the Birmingham Cookery School, Spring Hill, to view these - they were very scary to hop on and off! I was also honoured to take papers to James A Roberts, Architects, in their offices in the Rotunda and use the lifts there. My one and only time visiting in this iconic building!Imagine the scene back in September 1961? I was one of about fifteen (16/ 17 year old) new recruits to this icon of shopping delight, with the title of management trainee. As a group we had probably enjoyed our extended summer holidays as we were waiting for our GCE ‘O’ level results and Lewis’s were also waiting for some guarantee of our individual educational level. At that time we were offered the princely sum of £5 a week plus commission. Additional to our daily work, we were expected to reach a level of success with I think it was a twice weekly evening attendance at the Birmingham School of Economics which was the old building around Broad Street. The reward for a years study and a pass was £10, and one was then moved forward to the second year of study, towards our NRDC ( National Retail Distribution Certificate). I do remember that we used to gather at an old pub somewhere around the top of Hill Street.
Moving forward in time and our eduction we moved onto Aston University to continue with our studies after the old BSE closed. Our first and possibly only encounter with paternoster lifts.
Returning to our first day, we inducted into the working of electronic tills and sales books! Next came our allocation of working environments. For some reason the powers that be decided that my future lay in Kitchen furniture! I do remember my first experience of the New Year Sales, when the whole store went manic, or the shoppers did. I was ‘allocated ‘ to kitchen stools, which needed no salesmanship as they were in high demand and some reasonable commission!
As for that department my apologies for failing to remember any of the staff.
As my interest was in model railways I took the bold step to request a transfer to Toys. I do remember that the department head thought that I was crazy as I would lose a lot of commission. However, a transfer was arranged and I moved under the wing of the SM Derek Turner and his ASM Brian Adams. The incumbent sales lady on the models department was moving on and went to Barnabys ( toys) on Colmore Row.
I must add that after 6 months I was awarded with a ‘ long service’ badge, which I was proud to wear.
To be continued.
Crazy! There were no health and safety policies about then.Lewis s toys on top floor stocked chemicals and test tubes etc
which i used to buy to add to my Merit Chemistry set
unbelievable using a burner fuelled by meths test tubes exploding and spillage
no gloves no goggles