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Werff Brothers shops

This post card was sold on ebay two months ago for £4.99. It is an advertising postcard saying that they were at 336 Stratford Street in 1900. My mother used to shop at Werff's on the corner of Temple Row and Bull Street. 1594220031172.png1594220425820.png

The post card that oldMohawk has posted of a shop on the Coventry Road is dated 1910.
 
I have found this additional information

Werff Brothers were founded in London during the 19th century and by the 1960s were a national chain for ladieswear. Werff also operated the My Fur Lady fur brand.
 
There were a Bernard & William van der Werff living in Ladywood in 1901, listed as drapers. In 1911 they were in Walmley, listed as dealers in ladies costumes.

They were sons of a Hermann, a German immigant. They had a sister Christina, who in 1911 is listed as a clerk in Mantle Shop. I wonder if one of the two ladies on the postcard is her.
 
David
Just to correct a mistype on post 2022. It should be Stratford Road, not street
 
David
Just to correct a mistype on post 2022. It should be Stratford Road, not street
Mike,
That is what I thought but the post card definitely says Stratford St. I am also a bit dubious about the shop looking so much like the Coventry Road shop so I am wondering if they got that wrong as well in 1960.
 
In the City & Midland Arcades Thread, there appear to be two or three Werff Bros shop and in one of the postcards on the thread their shop is quite plain to see. Perhaps in 1900 they did have a shop on Stratford Road, On the ancestry search, for Van Der Werff Birmingham, there are lots of entries particularly for Bernard & William including one in the rates books entries for Bernard having a premises on Stratford Road and living in Aston. Put in Van Der Werff Birmingham and on my search it came up on Page 2. Another mystery started, over to the Sherlocks amongst you.

Bob
 
Sorry. should have added that the 1900 Kellys lists Werrff at 366 Stratford road
 
Just to complete a sad end to Werff Bros and associated companies, here's the Liquidation Notice from the London Gazette.

Maurice :cool:
Werff.jpg
 
We seem to have strayed into Henry's Store (!), so I have moved posts to the Henry's Store thread here

Do we have a section for WERFS a ladies clothing shop opposite Lewis's.
 
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